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Agency Marketplace/Colombia/Pragma
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Pragma

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Colombian software and IT consulting firm with 30 years of experience

Medellín, ColombiaEst. 1996(30yr)1000–1500www.pragma.co
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Est. 1996·Medellín, Colombia·1000–1500 people·Min From $15,000·Spanish, English
EditorialAboutServicesIndustriesFAQLocations
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Contento. Editorial Assessment

Pragma is a digital marketing and technology agency specialising in data-driven performance marketing, digital strategy, and marketing automation. The agency helps brands improve their digital marketing ROI through systematic analysis, testing, and optimisation across paid and organic channels. Pragma works with mid-market and enterprise clients, building measurement frameworks and automation workflows that enable smarter, more efficient marketing.

Best For

  • Data-driven performance marketing
  • Marketing automation and CRM integration
  • Digital strategy and analytics
  • Performance optimisation for mid-market brands

Written by Contento. editors. Not supplied by Pragma.

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About Pragma

Pragma S.A. is a Medellín-based technology company founded in 1996, specialising in high-performance software solutions and IT consulting for enterprises across Latin America and beyond. With over 1,000 professionals, Pragma is one of Colombia's largest homegrown technology services firms. The company provides custom software development on Java and .NET platforms, software architecture consulting, enterprise application modernisation, IT project management, and software auditing. Pragma has extended its delivery operations into Guatemala, Peru, the Dominican Republic, Costa Rica, Argentina, and the United States. Pragma has a strong track record in the banking and financial services sector, with a stated mission centred on transforming banks and lenders through technology over its 30-year history.

IT consultingsoftware developmentColombianearshorebanking tech

Services

Custom Software Development
IT Consulting
SaaS Development
Cloud Services
DevOps
Data Analytics

Industries Served

Financial ServicesTechnologyB2B SaaSEcommerce & Retail

Frequently Asked Questions

What does Pragma focus on?

Pragma focuses on data-driven digital marketing — combining performance channel management with advanced analytics and marketing automation. The agency helps clients understand which marketing activities drive real business value and optimise spend accordingly.

What industries does Pragma serve?

Pragma serves clients across technology, financial services, and B2B sectors, with a focus on companies that have complex customer journeys and benefit from sophisticated attribution and automation strategies.

How does Pragma approach marketing automation?

Pragma designs and implements marketing automation workflows that personalise communications based on user behaviour, purchase intent, and lifecycle stage. This reduces manual work while improving campaign relevance and conversion rates.

Office Locations

Medellín, Colombia

Headquarters

Bogotá, Colombia

Guatemala City, Guatemala

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Work with Pragma

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Agency Details

Founded
1996
HQ
Medellín, Colombia
Offices
Bogotá, Colombia
Guatemala City, Guatemala
Team size
1000–1500
Min project
From $15,000
Languages
Spanish, English
Availability
Worldwide

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