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Runway

AI Content Generation

AI video generation and creative tools for filmmakers and creators

Founded 2018New York, NY, USA51–200 employeesfreemium · Free planFrom Free (limited credits); $15/month (Basic); $35/month (Standard)Verified · Sep 2026
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About Runway

Runway is an applied AI research company building creative tools for video generation, editing, and production. Its Gen-2 and Gen-3 Alpha models can generate video clips from text prompts or images. Runway also provides tools for background removal, rotoscoping, inpainting, and motion tracking. It is widely used by filmmakers, video editors, creative agencies, and digital artists.

Editorial Assessment

Runway is an AI creative tools company focused on video generation, image editing, and multimodal AI for professional creators and production studios. Founded in 2018 by Cristóbal Valenzuela, Anastasis Germanidis, and Alejandro Matamala — all from NYU's ITP program — Runway built its early reputation as a creator-friendly interface for Stable Diffusion before pivoting to proprietary AI video models. The company's Gen-2 and Gen-3 Alpha video generation models produce high-quality short video clips from text prompts or reference images, and have been used in commercial film and advertising production. Runway's differentiation from competitors like Pika and Sora lies in its production workflow integration: the platform includes a video editor, green screen, motion tracking, inpainting, and a suite of AI tools designed for professional post-production rather than just generation. The Standard plan ($35/month) includes 625 credits/month; Pro ($95/month) provides 2,250 credits. All plans include access to Gen-3 Alpha, video-to-video, image generation, and editing tools. Runway also offers Runway API for developers and an Enterprise tier for studios. The platform's limitation is credit consumption: a 5-second Gen-3 clip costs approximately 50 credits, meaning the Standard plan supports roughly 60 video clips per month — insufficient for high-volume production without add-on credits.

Strengths
  • Gen-3 Alpha produces among the highest quality AI video clips available to consumers
  • Integrated video editor with AI tools: green screen, motion brush, inpainting, expand image
  • Motion Controls for directing camera movement and subject motion in generated video
  • Multi Motion Brush for applying different movement directions to separate subjects
  • Used in commercial film and advertising productions
  • Runway API for integrating generation into custom pipelines
Limitations
  • Credit-based pricing makes high-volume video production expensive
  • Standard plan (625 credits/month) supports approximately 60 five-second clips
  • Generation quality varies significantly based on prompt specificity
  • Output resolution limited to 720p on lower plans; 4K not yet available
  • No audio generation or audio-to-video synchronization

Best For

Video creators and filmmakers generating AI-assisted b-roll and concept videos Advertising and marketing agencies producing AI video for campaigns Post-production studios adding AI-powered VFX and editing tools to workflows Developers building video generation pipelines via the Runway API

Not Ideal For

High-volume production environments where per-clip costs would become prohibitiveAudio-visual synchronization or music video productionTeams needing photorealistic human-centric video without significant prompt expertise

Key Features

Gen-3 Alpha text-to-video generationImage-to-video generationAI video editing: green screen, inpainting, motion trackingMotion Controls for camera and subject directionMulti Motion BrushImage generationRunway APIBackground removal

Who It's For

Filmmakers and video creatorsMarketing and advertising teamsPost-production studiosAI application developers

Industries Served

Media & EntertainmentAdvertisingFilm & TVMarketing

Platforms

web api

Support

Documentation Community Discord Email support

Founders

  • Cristóbal Valenzuela
  • Anastasis Germanidis
  • Alejandro Matamala

Products & Tools

Runway Creative SuiteAI Video Generation
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AI-powered video generation and editing platform with Gen-3 Alpha model, integrated editor, and Motion Controls.

freemium · Free planFrom Free; $15/month (Basic); $35/month (Standard); $95/month (Pro)
Gen-3 Alpha videoMotion ControlsAI video editingImage generationGreen screen

Sources & Verification

Last reviewed September 2026

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Runway FAQs

What can Runway Gen-3 do?

Gen-3 Alpha can generate short video clips from text descriptions or reference images. It is designed for professional-quality video with precise motion control, useful in film production and advertising.

Is Runway free?

Runway offers a limited free trial with a set number of generation credits. Paid plans start at $15/month and provide additional credits and access to higher-resolution outputs.

Tags

AI VideoVideo GenerationText-to-VideoCreative AIVFX

Category

AI Companies

AI Content Generation

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Official Website

runwayml.com

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