Email Marketing ROI Calculator
FreeCalculate the revenue potential of your email list. Enter your list size, engagement metrics, and conversion data to see exactly how much revenue your email programme could generate monthly and annually.
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Industry benchmark: Email marketing averages $36 ROI per $1 spent. Most email platforms cost $50–$500/mo for a list of 10,000 subscribers.
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Email Marketing ROI FAQs
What is the average ROI of email marketing?
Email marketing delivers an average ROI of $36–$42 for every $1 spent, making it one of the highest-ROI digital marketing channels. This assumes a quality list, relevant content, and consistent sending cadence.
What is a good email open rate?
The average email open rate across all industries is around 20–22%. B2B emails tend to have higher open rates (25–30%) while e-commerce averages 15–20%. Open rates vary significantly by industry, list quality, and subject line.
How often should I email my list?
Most businesses email their list 1–4 times per month. Higher frequency works for e-commerce with promotional content, while B2B newsletters often send weekly or bi-weekly. The key is consistency and relevance rather than volume.
How do I increase my email conversion rate?
Email conversion rate improves through better segmentation, personalised offers, strong CTAs, and sending to purchase-intent segments. The average email conversion rate is 2–3%, but well-segmented campaigns can reach 5–10%.