Native Cigarettes: 13× Email ROI and +616% YoY Organic Transactions
Client: Native Cigarettes
The Challenge
Native Cigarettes, a Canadian ecommerce retailer, needed to grow both organic search transaction volume year-over-year and email marketing revenue from its existing customer base.
Strategy
Implemented an integrated SEO and email marketing strategy — building organic search rankings to grow new customer acquisition while using email to maximise revenue from existing customers.
Execution
Delivered SEO improvements across the site while building an email marketing program. Both channels were tracked independently for attribution and ROI measurement.
Results
13× quarter-on-quarter email marketing ROI and +616% year-over-year growth in organic transactions.
Key Metrics
13x email ROI
primaryMetric
+616% YoY organic transactions
secondaryMetric
Metrics reported by Coalition Technologies. GoContento has not independently verified these results.