Arch RoamRight: 4x ROAS with +10% Lead Growth

The Challenge

Travel insurance brand needed to grow qualified leads while maintaining strong advertising return on spend, with existing campaigns underperforming on efficiency metrics.

Strategy

Performance-focused paid advertising strategy emphasising lead quality and ROAS, with spend shifted toward the highest-converting audience and channel combinations.

Execution

Paid search and display campaign rebuild, audience segmentation, bid strategy optimisation, and landing page alignment to improve conversion quality.

Results

+10% leads, 4x ROAS.

Key Metrics

Metrics reported by Disruptive Advertising. GoContento has not independently verified these results.

Services Used