Insurance Agency (Mesa, AZ): −84% Cost Per Lead via Remarketing

The Challenge

Local insurance agency in Mesa, AZ needed to dramatically reduce cost per lead after traditional campaign approaches produced high CPL.

Strategy

Remarketing-focused paid media strategy to re-engage high-intent audiences who had shown prior interest, at significantly lower acquisition cost than prospecting campaigns.

Execution

Remarketing campaign setup across Google Ads with audience segmentation and bid optimisation targeted at prior site visitors and quote-request abandoners.

Results

−84% cost per lead via remarketing.

Key Metrics

Metrics reported by Disruptive Advertising. GoContento has not independently verified these results.

Services Used