Security National Life Insurance: +120% Lead Volume

The Challenge

Life insurance provider needed to significantly increase lead volume through digital advertising while maintaining manageable acquisition costs.

Strategy

Paid media strategy to scale lead acquisition across digital channels, identifying the audience and creative combinations that drove the highest lead volumes at acceptable cost.

Execution

Google Ads and paid media campaign management, creative testing, audience expansion, and bid optimisation toward lead volume targets.

Results

+120% lead volume increase.

Key Metrics

Metrics reported by Disruptive Advertising. GoContento has not independently verified these results.

Services Used