Digital Redesign of Copenhagen's Bycyklen Bike-Sharing System

The Challenge

Copenhagen's bike-sharing system needed an improved digital platform and user experience to enhance adoption and operational efficiency across the city.

Strategy

Redesign the digital platform and physical touchpoints using user-centered design principles to streamline the bike rental process for everyday commuters.

Execution

Dwarf led a comprehensive digital brand and UX redesign covering digital interfaces and the end-to-end customer journey for the city's bike-sharing service.

Results

Improved system performance, faster city bike operations, and increased user adoption rates across Copenhagen's bike-sharing network.

Services Used