AxisCare: +70% Traffic Growth and +200% Demo Growth
Client: AxisCare
The Challenge
AxisCare, a home care software platform, needed to grow organic search traffic and convert that traffic into demo requests at a materially higher rate.
Strategy
Used Directive's content-led SEO approach to build topical authority in the home care software category, mapping content to the specific research and decision needs of healthcare software buyers.
Execution
Developed in-depth content targeting healthcare software decision-maker queries. Built internal linking and technical SEO improvements to accelerate ranking velocity alongside content publication.
Results
+70% organic traffic growth and +200% increase in demo submissions from organic channels.
Key Metrics
+70% organic traffic
primaryMetric
+200% demo growth
secondaryMetric
Metrics reported by Directive. GoContento has not independently verified these results.