dbt Labs: Nearly 2× Growth Goal Exceeded for Conference Campaign

The Challenge

dbt Labs needed to drive registrations and engagement for its annual Coalesce conference using paid media, with a specific numerical growth goal for the campaign.

Strategy

Built a B2B paid media campaign targeting data engineering and analytics professionals — the core dbt community — using precise audience targeting across professional channels.

Execution

Executed paid media across relevant B2B channels with audience targeting focused on data practitioner job functions, company types, and professional communities tied to the dbt ecosystem.

Results

Conference campaign performance nearly doubled the original growth goal; dbt Labs reported results as "nearly 2× exceeding growth goals."

Key Metrics

Metrics reported by Directive. GoContento has not independently verified these results.

Services Used