Placemakr: +50% Conversion Lift via Performance Design
Client: Placemakr
The Challenge
Placemakr needed to improve conversion rates on its paid search campaigns to make cost-per-acquisition targets achievable without simply increasing spend.
Strategy
Applied Directive's Performance Design methodology — a discipline combining paid media strategy with conversion-focused creative and landing page design — to improve the end-to-end paid search experience.
Execution
Redesigned landing pages and ad creative to align with the Placemakr target customer journey. Tested and iterated on design and messaging variables to improve conversion efficiency per visit.
Results
+50% conversion lift from paid search campaigns following Performance Design implementation.
Key Metrics
+50% conversion lift
primaryMetric
Metrics reported by Directive. GoContento has not independently verified these results.