Claire's: +329% Category Search Traffic via SEO and Content

The Challenge

Retail accessories brand needed to recover and grow category search traffic through organic content after traffic had declined across key product categories.

Strategy

Content-led SEO strategy targeting category and product keywords across the full catalogue, anchored in NP Digital's content methodology and supported by technical fixes.

Execution

Technical SEO improvements, keyword-driven content production, on-page optimisation, and structured data implementation across product and category pages.

Results

+329% increase in category search traffic.

Key Metrics

Metrics reported by NP Digital. GoContento has not independently verified these results.

Services Used