Soundstripe: +126% New Customers via Omnichannel Paid Media

The Challenge

SaaS music licensing platform needed to grow new customer acquisition efficiently across multiple paid channels as the category grew more competitive.

Strategy

Omnichannel paid media combining search, social, and display with NP Digital's measurement framework to optimise toward new customer acquisition cost.

Execution

Cross-platform paid media management across Google Ads, Meta, and display; attribution modelling to identify the highest-efficiency channels and reallocate spend accordingly.

Results

+126% new customers acquired.

Key Metrics

Metrics reported by NP Digital. GoContento has not independently verified these results.

Services Used