Wicked Good Cupcakes: +508% QoQ Revenue via Meta Paid Social

The Challenge

Specialty food ecommerce brand needed to rapidly grow revenue through social advertising, with limited paid social history and a gift-focused buying cycle.

Strategy

Meta paid media strategy targeting gift-purchase and food-enthusiast audiences, using creative testing to identify the highest-converting ad formats and audience segments.

Execution

Facebook and Instagram ad campaigns with structured creative testing, audience segmentation refinement, and continuous optimisation toward purchase ROAS.

Results

+508% quarter-over-quarter revenue increase.

Key Metrics

Metrics reported by NP Digital. GoContento has not independently verified these results.

Services Used