Fitness App: −70% CAC and 2× Paid Sign-Ups

The Challenge

A fitness app needed to dramatically reduce cost-per-acquisition for paid subscribers while simultaneously scaling total sign-up volume — objectives that typically trade off against each other.

Strategy

Implemented a paid media strategy informed by Omega AI OS insights — identifying the audience segments and creative angles with the lowest acquisition cost potential.

Execution

Restructured paid media campaigns with tighter audience segmentation and a systematic creative testing framework. Optimised bids and placements specifically for paid sign-up conversion events.

Results

Reduced cost-per-acquisition by 70% and doubled total paid sign-ups from paid media channels.

Key Metrics

Metrics reported by Power Digital. GoContento has not independently verified these results.

Services Used