Surf Brand: +63% ROAS and −37% CAC via Growth Marketing

The Challenge

A surf lifestyle brand needed to improve return on ad spend and reduce customer acquisition costs across its paid marketing mix without sacrificing revenue growth.

Strategy

Applied Power Digital's Omega AI Operating System to analyse channel performance and reallocate budget toward the highest-ROAS opportunities across paid and organic channels.

Execution

Used Omega to identify underperforming campaign segments and shift investment. Combined paid media and growth marketing tactics to reduce CAC while improving ROAS simultaneously.

Results

+63% improvement in ROAS alongside a -37% reduction in cost to acquire a new customer.

Key Metrics

Metrics reported by Power Digital. GoContento has not independently verified these results.

Services Used