B2B / Building MaterialsSEOContent MarketingAI Search Optimisation

LS Building Products: +67% Traffic and 1,400 New Keywords

Client: LS Building Products

The Challenge

LS Building Products needed to increase organic search traffic and keyword visibility in a specialist B2B building materials category with limited existing organic presence.

Strategy

Developed a content strategy targeting high-value commercial keywords across the building materials category, with additional focus on AI citation opportunities to build authority in AI-powered search results.

Execution

Published content targeting over 1,400 keyword opportunities identified in research. Optimised existing pages for AI citations alongside traditional ranking signals.

Results

+67% increase in organic traffic and 1,400 new keywords with meaningful search visibility.

Key Metrics

+67% organic traffic

primaryMetric

1,400 new keywords ranked

secondaryMetric

Metrics reported by Single Grain. GoContento has not independently verified these results.

Services Used

SEO Content Marketing AI Search Optimisation