Schumacher Homes: −42% Cost-Per-Lead and +20,000 Branded Searches
Client: Schumacher Homes
The Challenge
Schumacher Homes needed to reduce the cost of generating qualified leads for its custom home building business while simultaneously growing brand search demand.
Strategy
Ran integrated paid and organic campaigns focused on lead quality improvement, combining PPC bid strategy optimisation with content that built branded search volume.
Execution
Restructured PPC campaigns for lead qualification signals. Developed content targeting home builder research intent, which drove incremental branded search queries alongside paid performance improvements.
Results
-42% cost-per-lead reduction alongside +20,000 growth in monthly branded searches.
Key Metrics
-42% cost per lead
primaryMetric
+20,000 branded monthly searches
secondaryMetric
Metrics reported by Single Grain. GoContento has not independently verified these results.