SmartRent: +32.1% Demo Submissions via AI-Optimised Search
Client: SmartRent
The Challenge
SmartRent needed to grow demo submission volume for its enterprise smart apartment platform through organic search, while also gaining visibility in AI-powered search surfaces such as LLMs and Google AI Overviews.
Strategy
Applied Single Grain's AI-search optimisation methodology to position SmartRent for both traditional SEO rankings and LLM referral traffic, building content structured specifically for AI citation.
Execution
Created content optimised for answer engine formats (ChatGPT, Perplexity, Google AI Overviews) alongside traditional on-page SEO. Tracked LLM referral traffic as a distinct acquisition channel from day one.
Results
+32.1% increase in demo submissions, +21.9% improvement in key conversion events, and +345% lift in LLM referral traffic.
Key Metrics
+32.1% demo submissions
primaryMetric
+345% LLM referral traffic
secondaryMetric
Metrics reported by Single Grain. GoContento has not independently verified these results.