Felix Gray: +3,708% Revenue from Organic Search

The Challenge

Independent eyewear brand Felix Gray needed to compete organically against established retail competitors in a category dominated by large brands with significant paid budgets.

Strategy

SEO-led organic growth strategy targeting product, category, and brand-adjacent keywords to build sustainable non-paid revenue at scale.

Execution

Technical SEO audit and remediation, keyword strategy covering the full eyewear category, on-page optimisation, link building programme targeting relevant publications and directories.

Results

+3,708% revenue from organic search.

Key Metrics

Metrics reported by Victorious. GoContento has not independently verified these results.

Services Used