Instant Financial: 15x More AI Overview Citations

The Challenge

Instant Financial wanted to build visibility in AI-generated search results — Google AI Overviews, ChatGPT, and Perplexity — where traditional SEO rankings alone were not sufficient to ensure inclusion.

Strategy

Answer Engine Optimisation (AEO) strategy to structure content for AI surface consumption, including entity optimisation and passage-level content structuring.

Execution

Content restructuring for AI consumption patterns, entity optimisation, structured data implementation, passage-level SEO, and ongoing monitoring of AI-surface citation performance.

Results

15x more citations in Google AI Overviews.

Key Metrics

Metrics reported by Victorious. GoContento has not independently verified these results.

Services Used