SoFi: +11,900 Page-1 Keywords via Technical SEO and Content

The Challenge

Fintech company SoFi needed to significantly expand its page-1 search keyword footprint to compete with established financial content sites and reduce acquisition cost from paid channels.

Strategy

Technical SEO combined with targeted content creation to build out keyword coverage across the full personal finance topic space at scale.

Execution

Site architecture restructuring, page speed optimisation, content gap analysis, keyword-driven article and page production, on-page SEO across new and existing content.

Results

+11,900 page-1 search keywords gained.

Key Metrics

Metrics reported by Victorious. GoContento has not independently verified these results.

Services Used