Thompson Tractor: 500% Increase in AI-Driven Leads

The Challenge

Thompson Tractor needed to grow lead generation from AI-powered search surfaces as construction equipment buyers increasingly used ChatGPT and Perplexity for research and vendor discovery.

Strategy

OmniSEO® strategy targeting both traditional search engines and AI surface discovery, with RevenueCloudFX used to track leads sourced from AI-generated referrals.

Execution

Technical SEO, local SEO, and content optimised for AI-surface consumption; OmniSEO® targeting for ChatGPT and Perplexity alongside Google; lead attribution via RevenueCloudFX.

Results

500% increase in leads from AI-powered search sources.

Key Metrics

Metrics reported by WebFX. GoContento has not independently verified these results.

Services Used