Anytime Fitness: 7× Growth in New Member Sign-Ups
Client: Anytime Fitness
The Challenge
Anytime Fitness needed to grow new franchise member acquisition across hundreds of locations simultaneously using digital advertising while maintaining cost efficiency at scale.
Strategy
Built a full-funnel campaign structure combining CTV, paid social, and display advertising using Wpromote's Polaris IQ platform to identify the optimal channel mix for member acquisition.
Execution
Deployed audience targeting and creative strategies across CTV, social, and display channels. Polaris IQ measured cross-channel attribution to optimise spend toward new member sign-ups rather than brand impressions.
Results
Achieved 7× growth in new member sign-ups, a 61% lift from paid media, and a 100% increase in new members year over year.
Key Metrics
7x growth in new member sign-ups
primaryMetric
+61% lift via paid media
secondaryMetric
Metrics reported by Wpromote. GoContento has not independently verified these results.