Peacock: 61% Below Target CPA for Subscriber Acquisition

The Challenge

Peacock needed to drive subscriber acquisition at scale in a competitive streaming market without exceeding target cost-per-acquisition benchmarks.

Strategy

Built performance media campaigns optimised for subscriber acquisition across digital channels, using Polaris IQ to continuously reallocate budget toward the lowest-CPA opportunities.

Execution

Managed audience-level bidding and creative optimisation across paid media channels. Applied incremental measurement to attribute new subscriber growth to media investment.

Results

Delivered subscriber acquisition at 61% below Peacock's target cost-per-acquisition goal.

Key Metrics

Metrics reported by Wpromote. GoContento has not independently verified these results.

Services Used