Petivity by Purina: 185% Purchase Lift via Full-Funnel Media
Client: Petivity (Purina)
The Challenge
Petivity, Purina's connected pet health device brand, needed to build awareness and drive purchase for a first-of-its-kind product category with no established consumer mental model.
Strategy
Applied full-funnel media planning across awareness and conversion channels, using Polaris IQ to measure purchase intent lift and ROAS improvement across the funnel.
Execution
Ran coordinated campaigns across video, display, and lower-funnel channels with audience segmentation targeting pet health-interested consumers. Measurement framework isolated incrementality of media investment.
Results
185% purchase lift and 20% improvement in ROAS from coordinated full-funnel media investment.
Key Metrics
185% purchase lift
primaryMetric
+20% ROAS improvement
secondaryMetric
Metrics reported by Wpromote. GoContento has not independently verified these results.