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Power Digital

Performance Marketing Agency

Data-driven growth marketing agency

Founded 2012San Diego, CA, USAcustomFrom Custom / Not publicly disclosedVerified · Sep 2026
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About Power Digital

Power Digital is a growth marketing agency combining proprietary analytics technology (nova) with full-service digital marketing including SEO, paid media, content, and influencer marketing for scaling brands.

Editorial Assessment

Power Digital is a technology-driven, full-service digital marketing agency headquartered in San Diego, California, founded by Grayson Lafrenz. The agency has achieved significant growth by combining traditional digital marketing disciplines — SEO, paid media, social media, content, email — with a proprietary analytics platform called Nova, which provides clients with real-time visibility into campaign performance and forecasted business impact. This technology layer distinguishes Power Digital from peer agencies that rely on manual reporting and dashboards assembled from third-party tools. The Nova platform is central to Power Digital's value proposition: it aggregates marketing data across all channels, models the projected revenue impact of changes in media investment, and gives clients a single source of truth for understanding how their marketing activity connects to business growth. This capability is particularly valuable for brands running complex multi-channel campaigns where attribution and incrementality are difficult to measure without purpose-built tooling. Power Digital serves a broad range of clients including direct-to-consumer e-commerce brands, private equity portfolio companies, enterprise B2B organizations, and consumer brands seeking to scale aggressively. The agency has expanded significantly over the years and now operates with several hundred employees, supporting a national and international client base. Their service coverage spans SEO, SEM, paid social, influencer marketing, affiliate marketing, content marketing, email and SMS, and public relations. Power Digital is particularly well-regarded in the DTC and private equity-backed brand space, where performance accountability and scalable growth are critical requirements.

Strengths
  • Proprietary Nova analytics platform for real-time performance visibility and revenue forecasting
  • Full-service coverage across paid, organic, social, email, influencer, and affiliate channels
  • Strong reputation in DTC e-commerce and private equity-backed brand growth
  • Data-driven approach to incrementality measurement and budget allocation
  • Integrated influencer and affiliate marketing capabilities alongside performance channels
Limitations
  • Pricing is custom and not publicly disclosed
  • Nova platform is proprietary — data may not port easily if the agency relationship ends
  • Less specialized than boutique agencies in any single channel
  • Can be complex to onboard for companies without existing data infrastructure

Best For

DTC e-commerce brands seeking multi-channel performance marketing with technology-driven attribution Private equity portfolio companies needing aggressive growth marketing strategies Mid-market to enterprise brands wanting a full-service partner with proprietary analytics

Not Ideal For

Small businesses without sufficient marketing budget for a full-service retainerCompanies seeking narrow specialist expertise in a single channelOrganizations that want full ownership of all marketing technology and data

Key Features

Nova proprietary analytics and revenue forecasting platformSEO, SEM, and paid social campaign managementInfluencer and affiliate marketing programsEmail and SMS marketingPublic relations and content marketing

Who It's For

DTC e-commerce brands scaling across multiple channelsPrivate equity-backed portfolio companies requiring growth accelerationEnterprise consumer brands seeking full-service performance marketing

Platforms

Web

Founders

  • Grayson Lafrenz

Products & Tools

Paid Media ServicesPPC / Paid Advertising
Visit

Full-service paid media management across Google, Meta, TikTok, Amazon, and programmatic channels — integrated with the Nova analytics platform to connect ad spend to revenue outcomes and inform continuous budget optimization.

customFrom Custom
Google Ads and Microsoft Ads managementMeta, TikTok, and Pinterest paid socialAmazon advertising and marketplaceProgrammatic and display advertisingNova-integrated attribution and revenue modeling
SEO & Content MarketingSEO
Visit

Integrated SEO and content marketing services — from technical audits and on-page optimization to editorial content production — designed to build organic search authority and create durable long-term traffic growth that complements paid media investment.

customFrom Custom
Technical SEO audit and site health remediationKeyword research and organic search strategyContent creation and editorial calendar managementLink building and digital PRIntegration with Nova analytics for organic attribution

Sources & Verification

Last reviewed September 2026

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Tags

Growth MarketingPerformance MarketingData AnalyticsInfluencer

Category

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