VML
Creative Agency NetworkConnected creativity for the connected world
About VML
VML is a global creative and technology agency formed by the merger of VMLY&R and Wunderman Thompson, offering connected creative work, customer experience, and commerce solutions.
Editorial Assessment
VML is a global creative company formed on January 1, 2024 through the merger of two major WPP agencies — Wunderman Thompson and VMLY&R. The merger created the industry's largest creative company, bringing together over 30,000 people across 64 markets worldwide. VML is led by Jon Cook as Global CEO and Mel Edwards as Global President, with Debbi Vandeven serving as Global Chief Creative Officer. VML's heritage is rich and layered. Wunderman Thompson itself was formed in 2018 from the merger of J. Walter Thompson (founded 1864) and Wunderman (a pioneer in direct and data-driven marketing). VMLY&R was created in 2018 by combining VML and Y&R (Young & Rubicam). The resulting VML entity thus carries over 150 years of combined creative and marketing technology heritage. The agency's service model is built around two primary revenue pillars. Brand Experience (BX) — accounting for roughly 53% of revenue — encompasses strategic brand foundations, creative campaigns, always-on brand engagement, and connected brand go-to-market activation. Enterprise Solutions — the remaining 47% — covers solution consulting, innovation, commerce, engineering, data science, automation, and martech. VML Health, formed from the merger of Wunderman Thompson Health and VMLY&R Health, is one of the largest and most comprehensive health communications networks globally, integrating brand experience, commerce, consulting, customer experience, and technology transformation within the health sector. Notable global clients include Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, and The Coca-Cola Company. VML is particularly strong in B2B marketing, commerce, and connected brand ecosystems, making it a distinctive offer among traditional creative networks.
- Industry's largest creative company by headcount with 30,000+ people in 64 markets
- Dual-pillar model combining Brand Experience and Enterprise Solutions (commerce, tech, data)
- VML Health — one of the world's largest health communications networks
- Strong B2B marketing and commerce capabilities inherited from Wunderman Thompson
- Deep martech and engineering expertise for connected brand ecosystems
- As a newly merged entity (est. 2024), cultural and process integration is still maturing
- Sheer scale can result in inconsistent service quality across all 64 markets
- Premium pricing aligned with large-enterprise and Fortune 500 clients
- Complexity of service offerings may require significant client-side coordination
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VML's creative brand practice delivering strategic brand foundations, integrated campaigns, always-on brand engagement, and connected go-to-market planning and activation across all consumer touchpoints.
One of the world's largest health communications networks, integrating brand experience, commerce, consulting, customer experience, and technology transformation for pharmaceutical, biotech, and healthcare clients.
Sources & Verification
- VML Official WebsiteOfficial Website
- WPP Announces VML FormationReference
Last reviewed September 2026
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