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Agency Marketplace/China/BlueFocus Communication Group
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BlueFocus Communication Group

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China's largest independent marketing group, listed on Shenzhen Stock Exchange

Beijing, ChinaEst. 1996(30yr)5000–8000en.bluefocus.com
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Est. 1996·Beijing, China·5000–8000 people·Min From $50,000·Chinese, English
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Contento. Editorial Assessment

BlueFocus Communication Group is one of China's largest and most influential marketing and communications companies, founded in Beijing in 1996 and listed on the Shenzhen Stock Exchange. The group operates across PR, digital marketing, social media, brand consulting, and event marketing in China and internationally. BlueFocus has acquired multiple Western agencies and invests in marketing technology, making it one of Asia's most strategically acquisitive marketing groups.

Best For

  • China market PR and communications
  • Digital marketing in China's unique ecosystem
  • Chinese brand building and social media
  • International brands entering China
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Written by Contento. editors. Not supplied by BlueFocus Communication Group.

About BlueFocus Communication Group

BlueFocus Communication Group is China's largest independent marketing and communications company, founded on 1 July 1996 by Oscar Zhao and listed on the Shenzhen Stock Exchange (SZSE: 300058) in February 2010 — making it the first Chinese PR firm to list on that exchange. Headquartered in Beijing, the group employs over 6,000 people across 100 offices in more than 10 countries. BlueFocus provides a comprehensive range of marketing services spanning brand strategy, digital advertising, media planning and buying, social media, public relations, creative, CRM, data analytics, ecommerce, and mobile solutions. The group serves over 1,000 multinational and Chinese enterprises across sectors including IT, automotive, consumer goods, real estate, financial services, and entertainment. BlueFocus is Asia's top communications company by revenues and holds an international portfolio of digital marketing, PR, and advertising agencies, including subsidiaries in digital media and AI-powered marketing technology.

ChinaBeijingSZSE listedlargest independentPRdigital marketing

Services

Digital Marketing
Programmatic Advertising
Social Media Marketing
PR
Branding
Data Analytics
Ecommerce
Content Marketing

Industries Served

TechnologyAutomotiveConsumer GoodsFinancial ServicesReal EstateMedia & Entertainment

Frequently Asked Questions

What does BlueFocus specialise in?

BlueFocus is a full-service communications group with particular strength in PR, digital marketing, and social media within the Chinese market. The group is also known for marketing technology investments and has expanded internationally through acquisitions.

Is BlueFocus publicly listed?

Yes. BlueFocus Communication Group is listed on the Shenzhen Stock Exchange (002569), making it one of the few publicly traded marketing groups in China. This has funded international expansion and technology investments.

Does BlueFocus work for international brands in China?

Yes. BlueFocus is one of the go-to agencies for multinational brands looking to build or strengthen their presence in China. The agency offers expertise in WeChat, Weibo, Douyin (Chinese TikTok), and other China-specific digital platforms.

Office Locations

Beijing, China

Headquarters

Shanghai, China

Shenzhen, China

London, United Kingdom

New York, United States

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Agency Details

Founded
1996
HQ
Beijing, China
Offices
Shanghai, China
Shenzhen, China
London, United Kingdom
New York, United States
Team size
5000–8000
Min project
From $50,000
Languages
Chinese, English

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