Performance marketing and local SEO specialists with European operations
DAC Group is a Dublin, Ireland-based agency specializing in SEO, PPC, performance marketing and digital marketing. They work primarily with retail & e-commerce, financial services, hospitality & travel clients.
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✓ Achieved measurable improvements in ROAS by applying data-driven budget optimization, demonstrating how constrained budgets can still deliver strong paid media performance.
Contento. Research
DAC Group is a performance marketing agency with offices in Dublin, Toronto, New York, and other major markets. Their Dublin team serves Irish and European clients with performance-led SEO, paid media, and digital marketing strategies. Founded in 1969 as a directory advertising company in Canada, DAC has evolved into a specialist in local and performance digital marketing, managing search and paid media campaigns for multi-location businesses and national brands across North America and Europe.
Norm Hagarty
CEO & Managing Partner
Automotive
DAC Group helped CARFAX evolve its digital marketing approach from a search-centric strategy to a comprehensive full-funnel model, expanding reach across the consumer journey while maintaining strong performance accountability.
Food Service/Restaurants
DAC Group rebuilt local search and Google Maps visibility for MTY Group's portfolio of restaurant brands across multiple locations following pandemic-era disruption, restoring consumer discovery channels critical to foot traffic.
Fashion Retail
DAC Group implemented a precision performance marketing strategy for La Maison Simons that optimised return on ad spend without sacrificing brand visibility — demonstrating how disciplined channel management delivers results even under tight budget constraints.
Retail/Grocery
DAC Group developed a localised search strategy for The Fresh Market that converted online intent into physical store visits, using hyper-targeted local search advertising and listings management to bring customers back into stores.
Dac Group specializes in SEO, PPC, Performance Marketing, Digital Marketing, Local SEO. The agency focuses on delivering measurable results for clients across Ecommerce & Retail, Financial Services, Hospitality & Travel.
Dac Group is headquartered in Dublin, Ireland. The agency also serves clients globally.
Dac Group has demonstrated expertise in Ecommerce & Retail, Financial Services, Hospitality & Travel, working with clients ranging from startups to established enterprises.
Dublin, Ireland
Headquarters
Toronto, Canada
New York, United States
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