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Agency Marketplace/South Korea/Cheil Worldwide
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Cheil Worldwide

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South Korea's largest advertising and marketing agency group

Seoul, South KoreaEst. 1973(53yr)5000–10000www.cheilworldwide.com
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Est. 1973·Seoul, South Korea·5000–10000 people·Min From $50,000·Korean, English
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Contento. Editorial Assessment

Cheil Worldwide is a global advertising and marketing services company founded in Seoul in 1973, originally as the in-house agency for Samsung Group. Now publicly listed on the Korea Stock Exchange, Cheil serves Samsung and a growing roster of independent clients across advertising, digital, CRM, events, and retail marketing in 50+ countries. The agency is known for innovative Samsung product launches, the Cannes-awarded 'Connecting the World' initiative, and its expertise in technology product marketing.

Best For

  • Technology product advertising and launches
  • Korean brand global expansion
  • Retail marketing and in-store experiences
  • Samsung ecosystem campaigns
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Written by Contento. editors. Not supplied by Cheil Worldwide.

About Cheil Worldwide

Cheil Worldwide is South Korea's largest and one of the world's top advertising agency networks, founded in Seoul in 1973. Listed on the Korea Stock Exchange (KRX: 030000), the agency operates across 46 countries with approximately 6,500 employees and is a key marketing partner within the Samsung Group. The agency provides integrated marketing communications services including creative advertising, digital marketing, retail marketing, data analytics, and technology-driven brand experiences. Cheil is particularly renowned for its innovation in shopper marketing and its global work for Samsung Electronics, but also serves a diverse roster of non-Samsung clients worldwide. Cheil Worldwide has been ranked among the world's top 10 advertising agencies by revenue and has earned recognition at major global creative awards including Cannes Lions and the Effie Awards.

SamsungKRX listedglobal networkSeoulintegrated marketing

Services

Digital Marketing
Branding
Social Media Marketing
Data Analytics
Performance Marketing
Programmatic Advertising
Content Marketing

Industries Served

Consumer GoodsTechnologyEcommerce & RetailAutomotiveFinancial Services

Frequently Asked Questions

What is Cheil's origin?

Cheil Worldwide was founded in 1973 as the in-house advertising agency for Samsung Group, making it one of the world's most successful captive agency transformations into an independent company. Cheil is still Samsung's primary agency but now serves many other clients.

Is Cheil independent from Samsung?

Cheil Worldwide is listed on the Korea Stock Exchange as an independent company, though Samsung remains its primary client and major shareholder. Cheil has actively built an independent client portfolio to reduce dependence on Samsung.

What is Cheil known for globally?

Cheil is known globally for Samsung's product launch campaigns, particularly for Galaxy smartphones and consumer electronics. The agency has produced award-winning work at Cannes and other major festivals for Samsung's technology products.

Office Locations

Seoul, South Korea

Headquarters

New York, United States

London, United Kingdom

Beijing, China

Frankfurt, Germany

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Agency Details

Founded
1973
HQ
Seoul, South Korea
Offices
New York, United States
London, United Kingdom
Beijing, China
Frankfurt, Germany
Team size
5000–10000
Min project
From $50,000
Languages
Korean, English

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