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Agency Marketplace/Canada/Foundation Marketing
Foundation Marketing

Foundation Marketing

Toronto B2B SaaS content and GEO agency — building authority for Webex, Mailchimp, Snowflake and Canva since 2014

Toronto, CanadaEst. 2014(12yr)10–49foundationinc.co
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Est. 2014·Toronto, Canada·10–49 people·Min From $5,000·English
EditorialAboutServicesSpecializationsClient ProfileIndustriesAwardsLocations
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GoContento Editorial Assessment

Founded 2014 Toronto; founder Ross Simmonds is a recognized voice in B2B content strategy. Exclusively B2B SaaS. Clients: Webex, Mailchimp, Snowflake, Canva, Procore, STAT, HubSpot. Moz-Recommended. SEMrush Certified Agency Partner. Now incorporating GEO (generative engine optimization) into service offering alongside traditional content/SEO.

Best For

  • B2B SaaS and technology companies needing content strategy, SEO, and GEO to build organic thought leadership and search authority
  • Series A–C SaaS brands wanting a recognized content specialist with an editorial-first, data-backed methodology

Not Ideal For

  • —E-commerce, retail, or consumer brands not in the B2B SaaS category
  • —Brands needing full-service paid media campaigns alongside content

Written by GoContento editors. Not supplied by Foundation Marketing.

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Foundation is a Toronto and Philadelphia-based content marketing and SEO agency specializing in B2B SaaS brands, founded in 2014 by Ross Simmonds. The agency delivers research-driven content strategy, SEO, and distribution for technology companies, combining data intelligence with editorial expertise to help SaaS brands build organic authority and GEO (generative engine optimization) visibility. Clients include Webex, Mailchimp, Snowflake, Canva, Procore, STAT, and HubSpot. Moz-Recommended Agency, SEMrush Certified Agency Partner.

B2B contentSaaS contentLinkedIn marketingresearch-drivencontent distribution

Services

Content Marketing
SEO

Specializations

B2B SaaS Content StrategyResearch-Driven SEOGenerative Engine Optimization (GEO)Content DistributionEditorial Content Production

Industries Served

TechnologySaaSB2B

Client Profile

Client Types

EnterpriseMid-MarketSaaSTechnology

Engagement Models

Retainer

Project Budget

From $5,000

Awards & Certifications

Moz Recommended Agency

Moz · 2025

SEMrush Certified Agency Partner

SEMrush · 2025

Office Locations

Toronto, Canada

Headquarters

Philadelphia, United States

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Agency Details

Founded
2014
HQ
Toronto, Canada
Team size
10–49
Min project
From $5,000
Languages
English

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