Email marketing and performance marketing for e-commerce brands
Yellowgrape is a Amsterdam, Netherlands-based agency specializing in email marketing, digital marketing, social media and performance marketing. They work primarily with retail & e-commerce, consumer goods, technology clients.
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✓ Powered explosive business growth for XXL Nutrition through a systematic flywheel approach that drove sustainable acceleration across all key growth metrics.
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Yellowgrape is an Amsterdam digital marketing agency specialising in email marketing automation, social advertising, and performance marketing for Dutch and international e-commerce brands. Their expertise spans Klaviyo, Mailchimp, and HubSpot email automation, paired with Meta and TikTok advertising for DTC and subscription businesses. Yellowgrape helps brands build engagement lifecycles that convert first-time buyers into loyal, high-LTV customers through data-driven personalisation and retention campaigns.
Gijsje Wissenburg
Co-founder & CPO
Rik van den Wijngaard
Co-founder & CIO
Johan Smits
Co-founder & CGO
Travel/E-commerce
YellowGrape implemented AI-driven personalisation across the Traveldeal e-commerce funnel, tailoring the customer experience based on intent signals and behavioural data to dramatically improve conversion rates.
✓ 19.5% increase in conversion rate
Tiles/E-commerce
YellowGrape executed a growth strategy for Tegeldepot, the leading online tile retailer, achieving exceptional results in a traditionally offline market segment through digital channel optimisation and performance marketing.
✓ 500% growth achieved in a traditionally conservative market
Nutrition/E-commerce
YellowGrape developed and executed a growth acceleration strategy for XXL Nutrition, one of Europe's leading sports nutrition e-commerce brands, creating a self-reinforcing growth flywheel across paid and owned channels.
✓ Significant and sustained growth acceleration achieved
Yellowgrape specializes in Email Marketing, Digital Marketing, Social Media Marketing, Performance Marketing, Marketing Automation. The agency focuses on delivering measurable results for clients across Ecommerce & Retail, Consumer Goods, Technology.
Yellowgrape is headquartered in Amsterdam, Netherlands. The agency also serves clients globally.
Yellowgrape has demonstrated expertise in Ecommerce & Retail, Consumer Goods, Technology, working with clients ranging from startups to established enterprises.
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