Beach Bunny: +858% Google Ads ROAS and +816% Facebook ROI
Client: Beach Bunny
The Challenge
Beach Bunny needed to improve return on paid media investment across both Google Ads and Facebook/Instagram while scaling a competitive swimwear ecommerce brand.
Strategy
Applied Hawke Media's fractional paid search and paid social services, each managed independently with full performance accountability against channel-specific ROAS and ROI targets.
Execution
Restructured and continuously optimised Google Ads and Facebook/Instagram campaigns. Focused on creative quality and audience segmentation to improve conversion efficiency across both channels.
Results
+858.8% increase in Google Ads ROAS and +816% improvement in Facebook ROI.
Key Metrics
+858.8% Google Ads ROAS
primaryMetric
+816% Facebook ROI
secondaryMetric
Metrics reported by Hawke Media. GoContento has not independently verified these results.