Funko Pop Yourself: 10× ROAS and +737% Year-Over-Year Revenue
Client: Funko Pop Yourself
The Challenge
Funko Pop Yourself, a custom collectible product brand, needed to significantly grow revenue and achieve strong return on ad spend from its paid marketing investment.
Strategy
Applied Hawke Media's fractional paid search and paid social services to build and optimise campaigns across Google and Facebook/Instagram, focused on ROAS and conversion performance.
Execution
Managed paid search and paid social campaigns with continuous creative and bid optimisation. Scaled winning ad formats and audience segments to compound conversion volume.
Results
10× ROAS, +370% conversion increase, and +737% year-over-year revenue growth.
Key Metrics
10x ROAS
primaryMetric
+737% YoY revenue
secondaryMetric
Metrics reported by Hawke Media. GoContento has not independently verified these results.