TileMart: +677% Revenue and 295% ROAS Lift via Paid Search
Client: TileMart
The Challenge
TileMart needed to dramatically grow ecommerce revenue from its Shopify store through paid search advertising, competing in a home improvement category dominated by large retail brands.
Strategy
Implemented Hawke Media's paid search service for ecommerce, focusing on Google Shopping and search campaigns optimised toward Shopify revenue and ROAS targets.
Execution
Built and continuously optimised Google Shopping and text ad campaigns. Scaled budget toward the highest-ROAS campaigns and product lines as performance data accumulated.
Results
+677% year-over-year revenue increase, 295% ROAS lift, and +362% Shopify revenue growth.
Key Metrics
+677% YoY revenue
primaryMetric
+295% ROAS lift
secondaryMetric
Metrics reported by Hawke Media. GoContento has not independently verified these results.