Waxxpot: +6,000% Bookings via Paid Search, Social, and Lifecycle Marketing
Client: Waxxpot
The Challenge
Waxxpot, a growing beauty salon franchise, needed to drive significant booking volume growth across its locations through coordinated digital marketing.
Strategy
Deployed Hawke Media's fractional services across paid search, paid social, and lifecycle email marketing — each managed to its own performance benchmarks with combined contribution measured to bookings.
Execution
Ran coordinated campaigns across Google, Facebook/Instagram, and email/SMS. Each channel was optimised independently while overall impact was tracked against total booking volume growth.
Results
+6,000% bookings increase and +74% revenue growth.
Key Metrics
+6,000% bookings growth
primaryMetric
+74% revenue growth
secondaryMetric
Metrics reported by Hawke Media. GoContento has not independently verified these results.