Fitness / FranchiseLocal SEO

Orangetheory Fitness: +25% Traffic Across 1,500+ Locations

Client: Orangetheory Fitness

The Challenge

International fitness franchise needed coordinated local search performance across 1,500+ locations, with consistent brand presence and location-specific visibility.

Strategy

Local SEO at scale with location-specific optimisation deployed across the full Orangetheory franchise network, managed through centralised tooling and distributed execution.

Execution

Location data management, Google Business Profile optimisation across 1,500+ locations, local content optimisation, NAP consistency auditing, and local citation building.

Results

+25% traffic across all 1,500+ franchise locations.

Key Metrics

+25% traffic across 1,500+ locations

primaryMetric

1,500+

locationsManaged

Metrics reported by Ignite Visibility. GoContento has not independently verified these results.

Services Used

Local SEO