Multi-Location Pest Control: +150% CTR, −21% CPL

The Challenge

Multi-location pest control company needed to improve paid search efficiency across its location network while growing click-through rate and reducing cost per lead.

Strategy

Paid search restructure focused on improving click quality and bid efficiency at the location level, reducing wasted spend on low-intent queries.

Execution

Google Ads campaign rebuild with location-based ad structure, bid strategy optimisation, landing page alignment with ad messaging, and negative keyword expansion.

Results

+150% click-through rate; −21% cost per lead.

Key Metrics

Metrics reported by Ignite Visibility. GoContento has not independently verified these results.

Services Used