RevIntel: +32.73% Revenue, −5.40% Ad Spend via PPC and Attribution
Client: RevIntel
The Challenge
Marketing attribution platform RevIntel needed to simultaneously grow revenue and qualified leads while reducing total ad spend, using their own attribution data to inform campaign decisions.
Strategy
PPC management integrated with RevIntel's attribution platform to optimise bidding toward high-quality leads and reallocate spend from low-quality to high-converting segments.
Execution
Google Ads management with RevIntel's attribution data feeding into bid strategies; continuous creative and audience testing; budget reallocation toward top-converting campaigns.
Results
+32.73% revenue, +18.01% qualified leads, −5.40% ad spend.
Key Metrics
-5.40%
adSpend
+32.73% revenue growth
primaryMetric
+18.01%
qualifiedLeads
Metrics reported by Ignite Visibility. GoContento has not independently verified these results.