The Honest Company: +15% Purchase Intent Lift via CTV Pause Ads

The Challenge

The Honest Company needed to use CTV advertising to drive measurable purchase intent lift among streaming audiences, beyond standard brand awareness metrics.

Strategy

Deployed pause advertising on streaming platforms — ads that appear when viewers pause content — to engage an attentive audience at a high-attention moment.

Execution

Executed pause ad campaigns across OTT platforms using Tinuiti's Streaming+ capabilities. Measured purchase intent lift via brand lift studies alongside standard CTV performance metrics.

Results

+15% purchase intent lift measured via brand lift study attributed to the CTV pause ad campaign.

Key Metrics

Metrics reported by Tinuiti. GoContento has not independently verified these results.

Services Used