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Agency Marketplace/United States/Tinuiti
TI

Tinuiti

The performance marketing agency for brands that want to grow everywhere.

New York, United StatesEst. 2004(22yr)800–1200tinuiti.com
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Est. 2004·New York, United States·800–1200 people·Min From $10,000·English
EditorialCase StudiesAboutServicesSpecializationsClient ProfileIndustriesTeamAwardsLocations
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GoContento Editorial Assessment

Tinuiti is a New York-based agency founded in 2004 as Elite SEM, managing approximately $4 billion in digital media annually for its clients. With 1,000+ employee-owners — the agency operates a shared ownership model — it runs coordinated campaigns across commerce (Amazon and retail media), connected TV and streaming, paid search, paid social, SEO, email, affiliate marketing, influencer programs, and CRO. Its proprietary Bliss Point platform handles attribution measurement, marketing mix modeling, and incrementality testing. The agency's most notable industry specialty is commerce and retail media: it has strong established practice in Amazon marketing and connected TV alongside traditional performance channels. Industry recognition includes Microsoft Global Agency of the Year 2022, a Google Premier Partner of the Year award in 2022, and multiple Inc. 5000 appearances. Tinuiti suits enterprise and mid-market brands needing coordinated multi-channel media with sophisticated measurement, particularly those with meaningful retail, ecommerce, or Amazon channel investment. Its scale and measurement infrastructure are less suited to early-growth-stage businesses or teams wanting specialist depth in organic search.

Best For

  • Enterprise consumer and retail brands with significant commerce and Amazon marketing requirements
  • Brands running full-funnel campaigns across paid search, social, connected TV, and retail media simultaneously
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Marketplace

  • Marketplace
  • For Publishers
  • Businesses wanting a sophisticated marketing measurement infrastructure (incrementality, MMM) built into their agency relationship
  • Mid-to-large companies in apparel, food and beverage, and retail verticals
  • Not Ideal For

    • —Early-stage businesses or startups where the agency's enterprise scale and infrastructure may not fit the current investment level
    • —Companies primarily seeking organic SEO or content-led growth without a significant paid media component

    Written by GoContento editors. Not supplied by Tinuiti.

    Case Studies

    Browse all
    Beauty / Skincare

    Murad UK: +125% New Customer Acquisition via Paid Search

    Client: Murad UK

    Paid SearchBliss Point OS

    ✓ +125% increase in new customer acquisition through paid search while maintaining ROAS targets.

    GoContento Research

    Food & Beverage / Hydration

    Liquid I.V.: 48% New-to-Brand Purchases via CTV

    Client: Liquid I.V.

    Connected TVStreaming+

    ✓ 48% of purchases attributed to the CTV campaign were made by customers new to the Liquid I.V. brand.

    GoContento Research

    Beauty / Personal Care

    eos: #1 Amazon Best Seller via Full-Funnel Commerce Strategy

    Client: eos

    Amazon MarketingAmazon DSPRetail Media

    ✓ eos achieved the #1 Best Seller rank on Amazon in its category.

    GoContento Research

    Consumer Packaged Goods

    The Honest Company: +15% Purchase Intent Lift via CTV Pause Ads

    Client: The Honest Company

    Connected TVStreaming+

    ✓ +15% purchase intent lift measured via brand lift study attributed to the CTV pause ad campaign.

    GoContento Research

    About Tinuiti

    Tinuiti is a New York-based performance marketing agency founded in 2004, originally as Elite SEM. The agency manages approximately $4 billion in digital media annually and employs 1,000+ people using an employee-ownership model. Its services span commerce marketing (Amazon, retail media), connected TV, streaming audio, paid search, social media, SEO, email, affiliate marketing, influencer, and CRO, supported by the proprietary Bliss Point marketing measurement platform.

    performance marketingAmazon advertisingpaid mediaretail mediaenterprise

    Services

    Performance Marketing

    Full-funnel performance marketing across paid search, paid social, Amazon, connected TV, and retail media. Uses Bliss Point OS — Tinuiti's proprietary incrementality and measurement platform — to identify the optimal investment level per channel and isolate true media lift from organic demand.

    Amazon Marketing

    End-to-end Amazon channel management including Sponsored Products, Sponsored Brands, Amazon DSP, and product listing optimisation. Covers both organic Amazon search rank and paid visibility to drive total category share.

    Paid Search
    Paid Social
    SEO
    Email Marketing

    Specializations

    Commerce & Amazon MarketingConnected TV & StreamingMarketing Mix ModelingFull-Funnel Performance MarketingRetail Media

    Industries Served

    Ecommerce & RetailConsumer Goods & FMCGTechnologyMedia & Entertainment

    Client Profile

    Client Types

    Enterprise Consumer BrandsRetailersApparel & FashionFood & BeverageB2B

    Engagement Models

    Retainer

    Project Budget

    From $10,000

    Team

    Zach Morrison

    CEO

    Wes Harris

    Global COO

    Awards & Certifications

    Awards

    Microsoft Advertising Global Agency of the Year

    Microsoft · 2022

    Won Microsoft's top global agency award in 2022, recognizing outstanding advertiser growth results delivered to international markets.

    Google Premier Partner Award — International Growth

    Google · 2022

    Recognized by Google for outstanding customer growth delivered to international advertisers, one of Google's highest partner distinctions.

    Inc. 5000 — Fastest Growing Private Companies

    Inc. Magazine · 2024

    Named to the Inc. 5000 list of fastest-growing private companies in the United States. Tinuiti has appeared on the list multiple times since 2010.

    Inc. Best Workplaces

    Inc. Magazine · 2024

    Named to the Inc. Best Workplaces list for employee satisfaction and culture.

    Certifications

    Google Premier Partner

    Google · 2024

    Microsoft Advertising Partner

    Microsoft · 2024

    Office Locations

    New York, United States

    Headquarters

    Los Angeles, United States

    Chicago, United States

    San Francisco, United States

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    Work with Tinuiti

    Request a Proposal Visit Website

    Agency Details

    Founded
    2004
    HQ
    New York, United States
    Team size
    800–1200
    Min project
    From $10,000
    Languages
    English

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