Liquid I.V.: 48% New-to-Brand Purchases via CTV
Client: Liquid I.V.
The Challenge
Liquid I.V. needed to use Connected TV to reach audiences who had not purchased before — not just retarget existing brand awareness — and measure that new-to-brand impact.
Strategy
Developed a full-funnel CTV and streaming video strategy using Tinuiti's Streaming+ offering, targeting new-to-brand households across OTT platforms.
Execution
Launched CTV campaigns with audience segmentation isolating new-to-brand purchasers. Applied Bliss Point OS to measure incremental contribution of streaming video to first-time purchases.
Results
48% of purchases attributed to the CTV campaign were made by customers new to the Liquid I.V. brand.
Key Metrics
48% of purchases were new-to-brand
primaryMetric
Metrics reported by Tinuiti. GoContento has not independently verified these results.