Murad UK: +125% New Customer Acquisition via Paid Search

The Challenge

Murad UK needed to accelerate new customer acquisition in the competitive UK prestige skincare market while maintaining profitability targets on paid search.

Strategy

Applied Tinuiti's Bliss Point OS measurement methodology to identify the optimal paid search investment level and reallocated spend toward new customer acquisition campaigns.

Execution

Restructured Google paid search campaigns to prioritise new-to-brand audiences. Used incrementality testing to isolate true lift from search spend versus organic demand.

Results

+125% increase in new customer acquisition through paid search while maintaining ROAS targets.

Key Metrics

Metrics reported by Tinuiti. GoContento has not independently verified these results.

Services Used