R/GA
Digital Transformation AgencyBusiness transformation through connected brand experiences
About R/GA
R/GA is a global agency helping companies design and build the future of their businesses — combining strategy, technology, and creativity to create connected brand experiences.
Editorial Assessment
R/GA is a global creative consultancy and digital agency founded by brothers Bob Greenberg and Richard Greenberg in 1977, originally as a film production and title design company. Over decades the firm evolved from Hollywood post-production work into one of the most influential digital agencies in the world, pioneering interactive advertising and digital experience design in the 1990s and 2000s. R/GA became a part of Interpublic Group (IPG) in 2000 while retaining a degree of creative independence that has allowed it to sustain a distinctive culture and approach. R/GA's reputation was built on landmark campaigns and product experiences for iconic brands including Nike — most notably the Nike+ ecosystem which R/GA designed and developed — as well as work for Beats by Dre, Verizon, Samsung, and Google. These projects cemented the agency's identity as a firm that builds products, not just campaigns. R/GA calls itself a business transformation partner, emphasizing systems thinking and the intersection of technology, design, and commerce. The agency organizes its capabilities around four practices: Consulting (business strategy and transformation), Connected Experiences (digital product design and engineering), Brand Experience (creative campaigns and storytelling), and Ventures (startup acceleration and corporate innovation programs). This structure allows R/GA to engage with clients at strategy, product, and marketing levels simultaneously. With offices in New York, London, Austin, Los Angeles, Singapore, Sydney, and other cities globally, R/GA operates at the intersection of management consulting ambition and creative agency craft — a positioning that appeals to enterprise clients undergoing digital transformation and seeking both strategic counsel and executional capability.
- Pioneered connected product experiences like Nike+ and Nike Run Club
- Unique blend of management consulting, product design, and creative advertising
- Global network spanning North America, Europe, and Asia-Pacific
- Ventures practice enabling corporate innovation and startup partnerships
- Strong technology and engineering capability alongside creative work
- Premium pricing reserved for large enterprise engagements
- Highly regarded reputation can lead to over-reliance on past award-winning work
- Integration within IPG can complicate direct client relationships
- Not suited for clients seeking tactical campaign execution without strategic overhead
Best For
Not Ideal For
Key Features
Who It's For
Platforms
Products & Tools
Digital product design, UX, and software engineering services creating connected experiences across platforms — from mobile apps and web products to IoT and service design.
Corporate accelerator and innovation program connecting enterprise clients with early-stage startups to drive strategic innovation, with R/GA providing mentorship, creative resources, and partnership facilitation.
Sources & Verification
- R/GA Official WebsiteOfficial Website
- R/GA Work and CapabilitiesOfficial Product Page
Last reviewed September 2026
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