Check measurable signals that help AI-powered search and answer systems understand and potentially cite your website. Get a score out of 100 — calculated from real checks, not estimates.
Analyses AI crawler access, entity clarity, structured data, content citability, authority, and more. Does not claim to access proprietary rankings inside ChatGPT, Gemini, or Claude.
AI visibility refers to how well your website is structured for discovery and potential citation by AI-powered answer engines and search systems. It is not about guaranteed rankings — it is about whether your content is accessible, understandable, and trustworthy from an AI system’s perspective.
The AI Visibility Score is calculated from 8 categories of measurable public signals: AI crawler access, entity clarity, structured data, content citability, authority signals, content structure, AI discoverability, and freshness. Every point comes from a real check on your site — no estimates.
robots.txt, GPTBot/ClaudeBot/PerplexityBot access, llms.txt
Organization schema, brand name signals, About and Contact links
JSON-LD, Organization, Article/Service/Product, FAQ schema
External citations, lists/tables, Q&A patterns, date signals
About page, Contact page, Privacy/Terms, author attribution
H1, heading hierarchy, paragraph depth, lists
llms.txt, XML sitemap, AI-friendly robots.txt
Publication dates, authorship clarity
Total: 100 points — all deterministic, nothing estimated or random
| Dimension | Traditional SEO | AI Visibility |
|---|---|---|
| Primary goal | Rank in SERP pages | Get discovered and cited by AI systems |
| Audience | Google, Bing algorithms | ChatGPT, Perplexity, Gemini, Claude |
| Key signals | Keywords, backlinks, meta tags | Entity clarity, structured data, citability |
| Content focus | Keyword relevance & volume | Factual, citable, clearly structured content |
| Schema | Organization, Article | Same + llms.txt, AI crawler access, FAQ |
| Guarantee | No ranking guarantee | No AI citation guarantee — readiness only |
Ensure GPTBot, ClaudeBot, and PerplexityBot are not blocked in your robots.txt.
Implement Organization JSON-LD with your name, URL, logo, and sameAs social profiles.
Add /llms.txt with curated information about your site for AI systems to read.
Use FAQPage schema on content pages — the primary schema for AI answer engine citation.
Link to About and Contact pages from navigation to establish entity credibility.
Include datePublished/dateModified in Article schema or <time> elements.
Also run a full SEO & GEO audit
The SEO & GEO Score Checker covers traditional SEO plus a broader GEO analysis — HTTPS, meta tags, on-page signals, indexability, and more.
No. AI visibility scores measure publicly observable readiness signals — not guaranteed ranking or citation outcomes. Higher scores indicate better structural alignment with what AI systems look for, but each AI system makes its own decisions based on many factors outside the scope of this tool.
The SEO & GEO Score Checker gives two separate scores: a broad technical SEO audit (100 points) and a GEO (Generative Engine Optimization) score (100 points). The AI Visibility Checker focuses specifically on AI search readiness with a single unified score across 8 AI-focused categories. They complement each other — run both for a complete picture.
No. All analysis is performed by fetching your public website directly from our server. We do not use Ahrefs, Moz, Semrush, or any external data. Every point is based purely on signals from your publicly accessible pages.
llms.txt is an emerging optional standard (similar in spirit to robots.txt) that allows website owners to provide AI language models with curated, structured context about their site. Its presence is treated as a positive AI readiness signal in our scoring. It is not a ranking guarantee — but it helps AI systems understand what your site is about.
Yes. Contento AI Optimizer is a WordPress plugin ($19 one-time, lifetime upgrades) that automates many AI visibility improvements: Organization schema, FAQ schema, llms.txt generation, AI crawler controls, and per-article citability scoring — all from the WordPress admin.
Browse verified SEO and content agencies on GoContento who specialise in technical optimisation.