AI Visibility Checker
FreeCheck measurable signals that help AI-powered search and answer systems understand and potentially cite your website. Get a score out of 100 — calculated from real checks, not estimates.
Analyses AI crawler access, entity clarity, structured data, content citability, authority, and more. Does not claim to access proprietary rankings inside ChatGPT, Gemini, or Claude.
What Is AI Visibility?
AI visibility refers to how well your website is structured for discovery and potential citation by AI-powered answer engines and search systems. It is not about guaranteed rankings — it is about whether your content is accessible, understandable, and trustworthy from an AI system’s perspective.
What This Checker Measures
The AI Visibility Score is calculated from 8 categories of measurable public signals: AI crawler access, entity clarity, structured data, content citability, authority signals, content structure, AI discoverability, and freshness. Every point comes from a real check on your site — no estimates.
How the Score Is Calculated
AI Crawl Accessibility
15ptsrobots.txt, GPTBot/ClaudeBot/PerplexityBot access, llms.txt
Entity & Brand Clarity
15ptsOrganization schema, brand name signals, About and Contact links
Structured Data
15ptsJSON-LD, Organization, Article/Service/Product, FAQ schema
Content Citability
15ptsExternal citations, lists/tables, Q&A patterns, date signals
Authority & Trust
15ptsAbout page, Contact page, Privacy/Terms, author attribution
Content Structure
10ptsH1, heading hierarchy, paragraph depth, lists
AI Discoverability Signals
10ptsllms.txt, XML sitemap, AI-friendly robots.txt
Freshness & Transparency
5ptsPublication dates, authorship clarity
Total: 100 points — all deterministic, nothing estimated or random
AI Visibility vs Traditional SEO
| Dimension | Traditional SEO | AI Visibility |
|---|---|---|
| Primary goal | Rank in SERP pages | Get discovered and cited by AI systems |
| Audience | Google, Bing algorithms | ChatGPT, Perplexity, Gemini, Claude |
| Key signals | Keywords, backlinks, meta tags | Entity clarity, structured data, citability |
| Content focus | Keyword relevance & volume | Factual, citable, clearly structured content |
| Schema | Organization, Article | Same + llms.txt, AI crawler access, FAQ |
| Guarantee | No ranking guarantee | No AI citation guarantee — readiness only |
What the Checker Analyses
AI-Specific Signals
- GPTBot, ClaudeBot, PerplexityBot in robots.txt
- llms.txt file presence and content
- JSON-LD structured data (all types)
- Organization and WebSite schema
- FAQPage schema for answer engine citability
- Entity clarity: name, About, Contact signals
- Author attribution and transparency
- Publication date and update signals
Content & Trust Signals
- Heading hierarchy and content structure
- Paragraph depth and readability
- External citations and source links
- Lists and tables for structured facts
- Question-answer content patterns
- Privacy policy and Terms links
- XML sitemap accessibility
- Brand name consistency across schema and OG tags
How to Improve Your AI Visibility Score
Allow AI Crawlers
Ensure GPTBot, ClaudeBot, and PerplexityBot are not blocked in your robots.txt.
Add Organization Schema
Implement Organization JSON-LD with your name, URL, logo, and sameAs social profiles.
Create llms.txt
Add /llms.txt with curated information about your site for AI systems to read.
Add FAQ Schema
Use FAQPage schema on content pages — the primary schema for AI answer engine citation.
Link About & Contact
Link to About and Contact pages from navigation to establish entity credibility.
Add Date Signals
Include datePublished/dateModified in Article schema or <time> elements.
Also run a full SEO & GEO audit
The SEO & GEO Score Checker covers traditional SEO plus a broader GEO analysis — HTTPS, meta tags, on-page signals, indexability, and more.
Frequently Asked Questions
Does a high AI visibility score guarantee I will appear in ChatGPT or Gemini answers?
No. AI visibility scores measure publicly observable readiness signals — not guaranteed ranking or citation outcomes. Higher scores indicate better structural alignment with what AI systems look for, but each AI system makes its own decisions based on many factors outside the scope of this tool.
How is this different from the SEO & GEO Score Checker?
The SEO & GEO Score Checker gives two separate scores: a broad technical SEO audit (100 points) and a GEO (Generative Engine Optimization) score (100 points). The AI Visibility Checker focuses specifically on AI search readiness with a single unified score across 8 AI-focused categories. They complement each other — run both for a complete picture.
Is any third-party data used?
No. All analysis is performed by fetching your public website directly from our server. We do not use Ahrefs, Moz, Semrush, or any external data. Every point is based purely on signals from your publicly accessible pages.
What is llms.txt and why does it matter?
llms.txt is an emerging optional standard (similar in spirit to robots.txt) that allows website owners to provide AI language models with curated, structured context about their site. Its presence is treated as a positive AI readiness signal in our scoring. It is not a ranking guarantee — but it helps AI systems understand what your site is about.
Can WordPress users improve their score automatically?
Yes. Contento AI Optimizer is a WordPress plugin ($19 one-time, lifetime upgrades) that automates many AI visibility improvements: Organization schema, FAQ schema, llms.txt generation, AI crawler controls, and per-article citability scoring — all from the WordPress admin.
Need expert help improving AI visibility?
Browse verified SEO and content agencies on GoContento who specialise in technical optimisation.