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Agency Marketplace/Australia/Sparro
Sparro

Sparro

Sydney performance media agency managing $250M in ad spend for Petbarn, Ralph Lauren and Temple & Webster — now part of Brainlabs

Sydney, AustraliaEst. 2013(13yr)100–249sparro.com.au
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Est. 2013·Sydney, Australia·100–249 people·English
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GoContento Editorial Assessment

Founded 2013, Sydney. Now part of the Brainlabs global network. 130-person team managing $250M+ in ad spend. Google Premier Partner, Microsoft Advertising APAC Partner. Clients: Petbarn, Ralph Lauren, Estée Lauder, Temple & Webster, NRMA, MYOB, Destination NSW. Specialist in performance search and shopping for Australian e-commerce and retail.

Best For

  • Australian mid-market and enterprise e-commerce brands requiring large-scale paid search, shopping, and performance media management
  • Brands entering the Australian market wanting a performance media team with deep Google Shopping and paid social expertise

Not Ideal For

  • —Brands needing organic SEO, content marketing, or brand creative as the primary service
  • —Very small budgets — Sparro's model scales with significant managed ad spend

Written by GoContento editors. Not supplied by Sparro.

About Sparro

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Sparro is a Sydney-based performance media agency founded in 2013, now operating as part of the global Brainlabs network. With a team of 130 marketers and a managed ad spend portfolio exceeding $250 million across Google, Meta, and programmatic platforms, the agency focuses on paid search, shopping, paid social, and analytics for Australian e-commerce and retail brands. Sparro has held Google Premier Partner status since its early years and achieved Microsoft Advertising Global APAC Partner status, reflecting its depth in search channel management. Clients have included Petbarn, Ralph Lauren, Estée Lauder, Temple & Webster, NRMA, MYOB, and Destination NSW.

Google AdsPPCPerformance MarketingGoogle Premier PartnerShopping Ads

Services

PPC
Social Media
Digital Marketing

Specializations

Paid Search at ScaleGoogle ShoppingPerformance Media ManagementPaid SocialAnalytics and Attribution

Industries Served

E-commerceRetailTravelFinancial Services

Client Profile

Client Types

EnterpriseMid-MarketE-commerceRetail

Engagement Models

Retainer

Awards & Certifications

Awards

B&T Best Digital Marketing Agency

B&T · 2021

AFR Most Innovative Companies

Australian Financial Review · 2023

Certifications

Google Premier Partner

Google · 2023

Microsoft Global/APAC Agency Partner

Microsoft · 2021

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Agency Details

Founded
2013
HQ
Sydney, Australia
Team size
100–249
Languages
English
Availability
Remote-friendly

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