Top SaaS Companies 2026

Website heatmaps, recordings, and A/B testing

Crazy Egg is a website optimisation tool offering heatmaps, scroll maps, click reports, session recordings, and A/B testing to help teams improve conversions and user experience.

Post-click landing page platform for advertising teams

Instapage is a landing page platform designed for advertising teams, enabling them to build, personalise, and A/B test post-click experiences with AdMap visualisation and heatmaps.

Landing page builder for small businesses

Leadpages is a landing page and conversion toolkit for small businesses, enabling them to build high-converting pages, pop-ups, and alert bars without a developer or designer.

Digital experience platform with A/B testing and personalisation

Optimizely is a leading digital experience platform offering A/B testing, feature flagging, personalisation, and content management for enterprise teams running experimentation programmes.

Landing page builder and conversion optimisation

Unbounce is a landing page platform that helps marketers build, test, and optimise landing pages without needing a developer, with built-in AI optimisation.

Conversion rate optimisation platform

VWO is a conversion rate optimisation platform offering A/B testing, multivariate testing, heatmaps, session recordings, and personalisation to help businesses grow revenue from existing traffic.